Dear *|FNAME|*,

We’re probably not the only ones reaching out to you on #GivingTuesday – or what we prefer to call #GivingNewsDay! – so we’ll keep this brief. We’re joining over 300 nonprofit news organizations across the country in an effort to raise $50 million to sustain nonprofit news. And we’re appealing to our readers to help us in this call to action. It’s a movement like no other, and you can be a part of it.

As a reader of MindSite News, you’ve come to rely on our reporting to give you the information you need to understand what’s going on in the world of mental health and to be a more effective advocate for change. As a nonprofit, we depend on supporters like you to make this work possible.

Will you consider making a donation to MindSite News today, in honor of #GivingNewsDay? From now until December 31, NewsMatch will match new donations – including new recurring monthly gifts – dollar for dollar, up to $1,000. That means if you give us $1,000, NewsMatch will give us $1,000. And if you start giving us (for example) $80 a month, that will generate another $960 from NewsMatch – matching your total gift for the year.

Just think of the impact that could have—not just in our newsroom, but in our community.

We hope to raise $5,000 by the end of the day today. Can we count on you to help us reach our goal? 

This #GivingNewsDay, invest in news that’s for people, not for profit. Invest in us. 

During this giving season, we know there are a lot of worthy organizations vying for your attention. We hope that, as a reader of MindSite News, you’ll demonstrate the value we add to your life by making a donation today.

With gratitude,

The MindSite News Team

P.S. Don’t keep #GivingNewsDay all to yourself! Celebrate with friends and colleagues by helping us spread the word and forwarding this email. 

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